Paresse

Logotomy 2011-05-08 22:19

It’s been a while now I’ve been thinking about changing the logo of paresse.

The old logo initially comes from a drawing made by my boyfriend, representing a cup of coffee on a table (many other people don’t see this but a moon or an UFO… they clearly have a wilder imigination than ours!)

I wanted the new logo closer to the sewing work and still linked to the meaning of paresse (lazyness in french).

All the test logos were submitted to the ultimate test and were thoroughly criticized by my boyfriend – and, believe me, he’s good at it!

We finally adopted this soft and warm embroided feather as the new logo of paresse. Hope it makes you want to feel lazy too!